Est. by people who were tired of ugly websitesStill recovering from client-supplied stock photosCoffee-to-code ratio: unhealthy Est. by people who were tired of ugly websitesStill recovering from client-supplied stock photosCoffee-to-code ratio: unhealthy
Home / About Us

We're not a "digital
solutions ecosystem."
We just build good stuff.

Startup Digital is a small team of developers, designers, and marketers who got sick of watching great businesses get let down by mediocre websites. So we started fixing that. Turns out there was a lot of demand.

The origin story

Founded out of pure spite for slow websites.

It started with a spreadsheet of every small business site that took longer to load than it took us to make coffee. We fixed a few for friends. Word got around. Now we do it professionally, with contracts and everything.

Somewhere along the way we realized clients didn't just need a developer, or a designer, or a marketer — they needed all three, talking to each other, on the same page (pun intended). So that's what Startup Digital became.

120+
Projects shipped
6
Years in business
37
Cups of coffee / week
1
Slightly unhinged dev
What we believe

Rules we actually follow.

Not framed on a wall. Just true.

Value 01

Fast beats fancy

A gorgeous site that takes 9 seconds to load is a gorgeous way to lose a customer. Speed is a feature.

Value 02

Honesty over hype

If your idea won't work, we'll say so before we take your money, not after.

Value 03

Results, not vibes

Pretty is nice. Pretty that converts is the actual job. We measure everything.

The humans behind it

Small team.
Suspiciously effective.

We stayed small on purpose — fewer people means fewer meetings about meetings.

Co-Founder / Dev

Amir Farooq

Writes clean code and cleaner sarcasm. Has strong, unsolicited opinions about page speed.

Co-Founder / Design

Sana Ilyas

Believes every pixel should earn its place. Will fight you over 2px of padding, and win.

Head of Growth

Daniyal Rehman

Turns "nobody visits our site" into "we can't keep up with orders." Allegedly has a soul.

Like our vibe?
Let's make something.

We promise the actual project is even better than this website about the website business.